Approximately one week after BET brought the Hip Hop Awards to Atlanta, the A3C Festival was right on its heels. Mostly taken place at The Masquerade in Atlanta, the A3C Festival is the for the hip-hop artist or fan that still understands, relates to, and respects the true grind that it is to be a part of the culture and the music industry.
Even with headliners like Big Boi and Raekwon, this is the festival the mostly showcases the “Who’s got next” type of artist. To see artists like Monie Love pass on the torch to BET Music Matters artist, Rapsody who rocks with producer, 9th Wonder’s Jamla Army movement is truly inspiring. If you don’t know her, you might want to get to know her. Artists like her, Lyric Jones, Skyzoo, Torae, and many more have that star quality and talent without the major limelight. Many people say hip-hop is dead or is dying but at festivals like the A3C, you see an enthusiasm and culture that still embodies lyricism, music, dance, fashion, film, & knowledge.
With panel discussions and Beat Ciphers that included producers like, Just Blaze, illmind, Needlz, and a host of others, this is the place where those who don’t have that Bentley just yet can feel comfortable amongst their peers and icons as they walk the same path for 3 days. The gift and the curse of the A3C is that there are so many things going on but many at the same time so you have to figure out what is more important to you. If you aren’t watching Asya Shein of Fusicology drop gems about how to get your music into international markets at the International Markets panel, you may see De La Soul checking out at a Skyzoo show or Rapper Big Pooh of Little Brother grooving on stage to Slum Village, or you might even see GZA join Raekwon on stage to give the people a small taste of Wu-Tang. Or maybe you would prefer to “Slow Jam” with Twista as he takes the crowd into a frenzy on the Chicago showcase. While these things are happening, you still have the opportunity to see an artist you have never heard of rocking one of the smaller stages while 10 years old sensation, DJ Face spins on the Red Bull mobile truck stage.
The A3C Festival goes down every year in October in the city of Atlanta. If you were wondering, A3C stands for All 3 Coasts and that is exactly what you get, an amazing blend of hip-hop for around the states and the world. For those interested in HIP HOP, this is where you want to be.