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Best Buy chain announces strategic alliance with Magic Johnson Enterprises

Magic Johnson Enterprises, one of the nation?s leading companies dedicated to serving emerging, multicultural markets, has entered into a multi-year relationship with Best Buy Co., Inc. Through this strategic relationship, the consumer electronics retail giant hopes to strengthen its urban market presence and deepen relationships with multicultural customers. The alliance was announced a few days ago at an internal celebration at Best Buy headquarters in Minneapolis, MN.

Magic Johnson Enterprises is known for successfully staying rooted in communities because they understand those communities? unique needs and personalities — the same strategy that is an integral piece of Best Buy?s customer-focused growth strategy. We believe their insights, combined with those of our own employees, will help us learn and apply fresh ideas to help grow our business,? said Herschel Herndon, Vice President, Multicultural Relations for Best Buy. [Source ]

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