Audacy announced the promotion of Peter Rothfuss as Senior Vice President and Market Manager for its Gainesville/Ocala market, effective June 1. In this role, Rothfuss will oversee the broadcast, digital and live experience assets for 98.5 KTK (WKTK-FM), Country 103.7 The Gator (WRUF-FM), 97.3 The Sky (WSKY-FM) and 98.1 FM / 850 AM ESPN (WRUF-AM). Rothfuss previously served as the market’s General Sales Manager since 2016. Rothfuss will succeed Dick O’Neil, who announced his retirement effective May 31.
“Peter’s experience in this market, coupled with his proven track record of success leading sales efforts will allow him to seamlessly expand his role and continue the momentum we have achieved,” said Claudia Menegus, Regional President, Audacy. “I look forward to watching our market reach new heights under his leadership.”
“I am thrilled about this next chapter of my career and look forward to continuing to embrace and lead transformational change for this dynamic company,” said Rothfuss. “We have great radio stations, an accomplished team, and compelling audio content that entertains our audiences and delivers results for our advertising partners. I love this amazing company.”
Prior to this role, Rothfuss served as General Sales Manager for Audacy Gainesville/Ocala since 2016. Prior to that, he had two stints with Audacy Wilkes-Barre in which he served as an Integrated Marketing Specialist (2014-2016) and Director of Sales (2010-2013). Rothfuss also previously held a Sales Manager position for Townsquare Media (2013-2014), and was the Chief Operating Officer for The Advertising Agency in Winter Park, FL (2004-2009), Account Executive and Local Sales Manager for Post Newsweek’s CBS affiliate WKMG in Orlando (2001-2004), Sales Manager for Saber Communications in Williamsport, PA (1995-1995), and Account Executive for Keymarket (1987-1995.