Home URBAN Arbitron Releases RADAR June 2012 CUME Audience Estimates For Network Radio

Arbitron Releases RADAR June 2012 CUME Audience Estimates For Network Radio

 width=Arbitron Inc. (: ARB) today released cumulative estimates for the 46 ®-rated networks. On a weekly basis, network reaches approximately 185 million persons aged 12 and older, that’s nearly 71% of the adult nationwide.
Please note that due to a number of changes in the RADAR June 2012 report, the CUME audience estimates for network radio cannot be trended from the year ago, June 2011, report. For specific changes, please see the section below titled “What’s New in RADAR June 2012.”
Demographic RADAR
March 2012
Reach (000) Reach Rating
Persons 12+ 185,021 70.5
Adults 18+ 168,157 71.1
Adults 35+ 115,431 70.4
Adults 18-49 99,219 73.8
Adults 25- 93,970 74.4

Arbitron posts RADAR Cume Rankings for Persons aged 18-49 and Persons aged 25-54 on its Web site at:
What’s New In RADAR June 2012
There are 46 networks reported in RADAR 113.
“¢ Premiere added one network:
» Premiere Information Today
“¢ Premiere dropped one network:
» Premiere Money & Smarts
“¢ Twelve networks cannot be trended with prior studies. They have the same names as in prior studies, but their make-up is substantially changed:

» DG Complete
» DG Decision Maker
» DG Information Net
» DG News Brand
» DG News Net
» Premiere America
» Premiere Daytime Adult
» Premiere Daytime Youth
» Premiere Informed
» Premiere Prime Time
» Premiere Today’s Men
» Premiere Top 50 Optimized

About RADAR June 2012
Arbitron RADAR (Radio’s All Dimension Audience Research) June 2012 is the standard currency for national network radio ratings and measures 46 individual radio networks. These networks are operated by American Urban Radio Networks, Crystal Media Networks, Media Networks, Dial Global Inc., Premiere Radio Networks, and Radio Networks.
The sample size for the RADAR June 2012 Report is 395,655 persons aged 12 and older. This large sample is designed to provide more stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs ®.
The RADAR June 2012 Report includes data from all 48 Arbitron PPM ® markets. The survey dates for RADAR June 2012 were from March 31, 2011 to March 28, 2012.


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