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ARBITRON NEW YORK NUMBERS HIGHLIGHT PPM DEFICIENCIES – NABOB CONTINUES TO PRESS FOR SLOWDOWN OF ROLLOUT

With the release yesterday of the Arbitron PPM data for New York City, the National Association of Black Owned Broadcasters (NABOB) renewed its call for Arbitron to postpone its market rollout plan in new markets until it corrects significant flaws with the new PPM audience measurement methodology.

Jim Winston, Executive Director and General Counsel of NABOB said, “The New York City results were even worse for urban and Hispanic radio than the Philadelphia and Houston numbers. The New York PPM numbers showed a substantial loss of audience for all stations, but the loss for the urban and Hispanic formatted stations was far worse than for the market as a whole.” read more

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