Quantcast
Radio Facts
Home » BLOG » Apple Finally Cleared To Acquire Shazam
Business Industry

Apple Finally Cleared To Acquire Shazam

radiofacts.com
is finally, after almost a year of halted progress, cleared to move forward with its $400 million acquisition of Shazam, the popular music-identification company. The acquisition has been pending the conclusion of its investigation under European Union merger law.

Apple announced its acquisition plans in December 2017 when a succession of European countries (including Austria, France, and Spain) promptly requested the EU review of the prospective acquisition. The motivation for the inquiry centered around concerns that other music-streaming services (e.g. Spotify) may be adversely impacted if developed exclusive features with competitor Apple Music. The EU ruled against such concerns.

European Commission head Margrethe Vestager attempted to explain the ruling in a September 6th statement from Brussels:

‘Data is key in the digital economy. We must therefore carefully review transactions which lead to the acquisition of important sets of data, including potentially commercially sensitive ones, to ensure they do not restrict competition. After thoroughly analyzing Shazam’s user and music data, we found that their acquisition by Apple would not reduce competition in the digital music streaming market.’

Apple Music will nonetheless acquire some advantages, including access to Shazam’s 120 million active monthly users (Apple Music, launched in 2015, has 50 million subscribers). Perhaps, more importantly, is Apple’s new exclusive claim to all of Shazam’s hundreds of audio recognition technology patents–a key new resource in Apple’s pursuit of digital music dominance.

Related posts

BUSINESS: 10 Things We Can All Learn from Byron Allen

Kevin Ross

TIG RECORDS NEWEST ARTIST LIL BIKE DROPS VISUAL FOR “LIVE MY LIFE”

Tobi

IHEARTMEDIA DETROIT’S MIX 92.3 PRESENTS 20TH ANNUAL SISTA STRUT BREAST CANCER WALK

Ace

Dr. Martens Music & Film Concert Series In L.A. w/ ‘De’Wayne Jackson

alex

Knoxville Radio’s Rich Bailey Joins Cumulus Knoxville as Program Director for Legendary Country Station WIVK-FM

alex

Ola Ray from Michael Jackson’s Thriller Video, Does Tribute (vid)

Kevin Ross

Leave a Comment

9 Shares
Share
Tweet7
Share
Pin2
WhatsApp