Los Angeles and New York still stand as the main two staples or the Meccas, if you will, in regard to having a true music industry scene. Atlanta also has its moments in the spotlight but Wednesday night in the Churchill Room of the very trendy theWit hotel, Apollo Music Store brought the industry to downtown Chicago and its budding music scene. With the launch of its groundbreaking music platform where advertising professionals can save money and easily license pre-cleared tracks with a click of a button, the room was buzzing with any and everybody from Grammy winners, music supervisors, producers, songwriters, to bagpipe players. Actually I’m not kidding, I really met a bag pipe player. No matter how they were affiliated to music or advertising, everyone was there to learn how AMS lets ad agencies, creatives and producers source music for their commercials.With an open bar, which lead to open minds and open ears, we were all excited to see what Apollo Music Store had to offer. “AMS’s mission is to easily connect advertising professionals with the right music for their next project. Our top priority is to post not only music that has relevance in the ad space but also to save creatives some time and facilitate their work», said Paul Macot, founding partner of Apollo Music Store. ” With the festivities headed in the right direction, all of us aforementioned creatives were eager to listen to the all-star panel of industry taste makers give their opinions on previously submitted songs during the live music curation session. With the panel consisting of five-time Grammy Award winning record producer, Steve Lillywhite, ad agencies top music supervisors and Creative Directors such as Stump Mahoney (Draft FCB), Morgan Thoryk (McGarry Bowen), Chris Clark and Craig Shparago (Leo Burnett, Creative Director), it felt as if we were at private Grammy event based on the level of industry distinction in the room. Speaking of the Grammys, Los Angeles based Apollo Studios music supervisor, Koo Abuali acted as moderator for the esteemed event. Abuali is best known for her work on Julia Roberts and Tarsem Singh films, after an accomplid career as a professional musician.(CLICK NEXT FOR MORE ABOUT THE LAUNCH)
