Let’s start off by congratulating Derrick Brown and his staff at WVAZ in Chicago, For the first time in the stations 20 plus year history, they are number one overall. Derrick is a multiple format guy and gets it. Simply put, the Urban AC format is about the music. The format has the best music of all time. If you are programming an UAC, don’t forget that people of many persuasions like the music you play, don’t run them away.
It seems like just a few years ago, an agent friend of mine remarked that with PPM, the UAC format would die. I took a look at the Top Ten markets to see how the format is faring.
New York has two heritage Urban AC signals. WBLS and WRKS have a good battle going on. I decided to total the shares and look where the format would rank if one or the other fell out. With a combined 6.2 6+ share, the UAC format would be the second ranked format in N.Y.
I’ll skip L.A. for obvious reasons and move to Dallas, where both UAC have a problem, but still would show up at #5 in the market total share between KRNB and KSOC.
Houston’s KMJQ continues to rank high.
In the ATL, the combined shares of WALR and WAMJ would unseat WVEE for the #1 spot.
Philadelphia has WDAS ranked 3rd alone, but if you combined them and WRNB, you’re looking at the new number one in Philadelphia.
Washington D.C. has one of the tightest UAC battles in the country, with WMMJ and WHUR back and forth monthly after monthly. If you combined the person 6+ shares of both, You’ve got a strong number 2 station in the market.
Of course the competition in these markets is not going away, so, why the conversation? Just wanted to prove that the format is not going anywhere. Jocks in the Mainstream format, get past the slang and learn to communicate. When you get pushed out because you’re considered too old, there will be a place for you, if you prepare and grow.
Questions or Comments? Contact me at [email protected]