The annual Moms and Media 2019 study, released by The Research Moms of Edison Research, reveals continued interest in technology both new and old, heavy internet usage and sustained social media engagement among Moms in the United States.
With data points drawn from the Infinite Dial series from Edison Research and Triton Digital, the latest installment, presented just in time for Mother’s Day, shows how Moms in the United States continue to build their tech tool kit, using established devices like smartphones along with newer technologies such as smart speakers. Additionally, this year’s report illustrates how the internet is crucial to Moms’ media behaviors and consumption.
“Moms and Media 2019 highlights the ability of Moms to adopt new devices and technology and seamlessly blend it with their existing media habits. As natural multi-taskers, Moms are well-equipped to balance and adapt behaviors that support their busy, mobile lifestyle, and we see that each year in our Moms and Media reports,” noted Edison Research Vice President Melissa DeCesare, who is also one of The Research Moms at Edison.
Smartphone ownership among Moms continues to rise. Powering Moms’ mobile lifestyle, this device reigns as an essential to the tech tool kit. Showing a slight increase over last year, 94% of Moms now own a smartphone.
While Moms have been consuming content, engaging social media and communicating with smartphones for many years, they are showing great interest and making room in their tech tool kit for smart speakers. Just getting on Moms’ radar in the last year or so, now about one third of Moms own some type of smart speaker.