AccuRadio’s “Season of Sharing” Allows Listeners to Groove and Donate All at Once

Radio Facts: Radio Facts: Whether you tune in to the radio channels of “Old-Fashioned Christmas,” “Reggae Christmas,” “Smooth Hanukkah,” “Blue and White Christmas” (comprised of dozens of versions each of “Blue Christmas” and “White Christmas”) or “Wait, THEY Made a Christmas Album?” (comprised of holiday music from the least likely artists), AccuRadio’s over four dozen holiday-music channels offer a human-curated seasonal groove for fans of any genre.
And if that isn’t enough to get you in the holiday spirit, AccuRadio has built an interactive charitable giving opportunity into their music experience, too: Each weekday until Christmas Eve (except Thanksgiving), AccuRadio listeners can vote for one of three charities (or a write-in of their choice) to receive a $1,000 donation from AccuRadio.
The results will mean some significant holiday cheer for those in need: After thirty days of giving, AccuRadio will have given away $30,000.
And supporting a charity is as easy as tuning into the online broadcaster: Listeners just have to launch a channel of music and then vote for the charity of their choice.
“We’ve always tried to make charity a part of what we do,” says AccuRadio’s EVP/Music Programming, Paul Maloney. “This is about sharing with our community, supporting people who are doing great things for great causes.”
In addition to listener write-ins, AccuRadio has pre-selected charities spanning a range of causes – no-kill animal shelters, Toys-for-Tots, music education programs, the Heifer Foundation, and a children’s literacy program (Chicago-based Sit Stay Read) that motivates kids by incorporating visits from dogs into their tutoring sessions.
Like the highly customizable listening experience offered by AccuRadio’s over 975 channels of music, Maloney and the AccuRadio team want the Season of Giving to reflect listeners’ broad and diverse tastes and passions.
“It fits in with the essence of AccuRadio. It’s about choice and what works for our individual listeners,” says Maloney.