Radio and Music Industry News


Tampa’s 95.7 The Beat announces inaugural  Breast Cancer walk for Black Women’s Breast Cancer Awareness

The charity walk will take place Saturday, March 21 at 10 a.m. at Julian B. Lane Riverfront Park in Tampa, Florida.

A portion of the proceeds will benefit the Tampa chapter of the Sisters Network, an organization dedicated to providing access to breast cancer screenings, diagnostics and treatment services to any woman regardless of her ability to pay. Sista Strut will bring awareness to the community resources that help prevent, detect and treat breast cancer, as well as teach attendees about cancer’s effect on the African American Community. Sista Strut will recognize the strength of survivors, their family and friends, heighten awareness to the disease and promote early detection and the search for a cure.

95.7 The Beat’s on-air personalities Mychal Maguire, Queen B and DJ Shizm will promote the event on-air and will also be on site hosting the event. Sista Strut will feature guest speakers, including one of the local presenting sponsors John Bales of John Bales Attorneys, giveaways and more. 

Listeners can sign up for Sista Strut as an individual or as a team member. All participants will receive a Sista Strut t-shirt and team members will also receive a team photo and backpack. To register or to learn more about the event, listeners can go to 957thebeat.com and type keyword SISTA. The rally will begin at 8 a.m. and the walk will begin at 10 a.m. 

Tampa will be the 17th market to host a Sista Strut event across the United States. Other markets include Chicago, Philadelphia, New Orleans, Memphis, Jacksonville and Nashville.

is the leading media outlet in the Tampa market with multiple platforms, including its broadcast station; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 135 million registered users.

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