MIAMI, FL ““ Lincoln Financial Media Company of Florida is pleased to announce that following a long and thorough search, Parker J. Gammon will become the new Local Sales Manager for its adult contemporary formatted 101.5 LITE FM, WLYF radio.
Gammon comes to LITE FM from Radio One’s inspiration-formatted KROI-FM in Houston where he held similar duties. Even in a challenging advertising economy, he lead his sales staff to superior performance with a brand -new station. Gammon is no stranger to South Florida, having held the General Sales Manager position for another Radio One property, WTPS-AM, before its sale to Salem Communications in 2007. Gammon then relocated to Houston to lead the new team at KROI.
Gammon has over 10 years of success as a salesperson and a Local Sales Manager with ABC Radio, Bonneville Broadcasting, and as Local Sales Manager and National Sales Manager with Crawford Broadcasting in Chicago. He will lead an experienced and solid roster of LITE FM account executives whose performance continues to exceed market expectations. He will report directly to Dennis P. Collins, Senior Vice President and General Manager of Lincoln Financial Media’s Miami cluster, 101.5 LITE FM, MAJIC 102.7, and 790 The TICKET.
“Parker is a strong, creative leader with a sense of urgency, high personal integrity and a proven track record of high sales performance. He offers the right mix of talent and achievement that will help keep our LITE sales staff moving forward,” said Collins.
Gammon will start his new position on September 2. “I’m happy to be a part of the Lincoln Financial Media family,” said Gammon. “I’m looking forward to adding my
expertise to an already superior team of professionals at WLYF-FM, and to the challenge of growing our share as well as enhancing the station’s brand in the market.”