LAST.FM FOR KINECT LAUNCHES ON THURSDAY, NOV. 4

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LAST.FM FOR KINECT LAUNCHES  ON THURSDAY, NOV. 4

Premier Streaming Music Application Optimized For Controller-Free Listening;

Users Can Play, Skip, Ban And  Love Tracks  With The Wave Of A Hand

Or Sound Of Their Voice

Expand ing on the ground breaking partnership that began with the launch of Last.fm on  Microsoft’s Xbox 360  almost one year ago, users of the leading global music platform will now be able to interact with their favorite artists and songs using Kinect for  Xbox 360  which launches this week.    Last.fm has generated more than 2.5 million new registrants since debuting on the  Xbox LIVE entertainment  service with users streaming in excess of 70 minutes of music per session.

Kinect for Xbox 360 will allow users to enjoy entertainment on  Xbox LIVE  and 17  Xbox 360 games  this Holiday completely controller-free.    The Last.fm app takes the music discovery service one step further by allowing the audience to play personalized  radio stations  created from any one of the millions of tracks in Last.fm’s vast library, and love, skip or ban individual songs without the aid of a controller.    Music recommendations will be made based on a user’s interaction with the app.

“Working with  Microsoft  to develop and launch the updated Last.fm app which is optimized for Kinect navigation, provides users with an innovative, and engaging music discovery and personalized radio experience powered by Last.fm’s recommendations on a next generation entertainment gaming platform,””said David Goodman, President, CBS Interactive Music Group.    “Kinect brings games and entertainment to life in extraordinary new ways, and is an ideal environment for the functionality and fun that Last.fm’s millions of users expect.”

For more information please visit  www.last.fm/xbox.

In a related announcement, Last.fm’s app for Windows Phone 7 will be available for free download when the hand sets go on sale in the U.S.  on  Monday, Nov. 8.    Since the debut of Windows Phone 7 in the U.K. on October 21, Last.fm ranks among the top downloads in the Windows Phone Marketplace.